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Session

Case Study

Monday, September 29

12:00 PM - 12:30 PM

Live in Berlin

Less Details

Generative AI is introducing powerful new capabilities into the automotive domain – from natural language interaction and personalized cabin experiences to dynamic simulation and predictive decision-making. However, as these systems become more integrated into safety-critical environments, the need for ethical and responsible AI practices becomes paramount. This presentation explores how generative AI can enhance both functional safety and user trust in autonomous vehicles by enabling smarter, more intuitive systems while upholding rigorous standards for fairness, transparency, and accountability. Attendees will gain practical insights into balancing innovation with responsibility in the development and deployment of AI-driven vehicle technologies.

In this session, you will learn more about:

  • How generative AI enhances safety, usability, and simulation in autonomous vehicle platforms
  • Ethical challenges and solutions in deploying AI systems in safety-critical automotive applications
  • Principles and frameworks for ensuring responsible AI integration, aligned with industry and regulatory expectations
Presentation

Speaker

Samagra Singh

Senior Technical Lead, Mercedes Benz AG

Samagra Singh is a Senior Technical Lead at Mercedes-Benz Research and Development India, focusing on driving strategic intelligence and innovation.

Company

Mercedes Benz AG

Mercedes-Benz Research and Development India (MBRDI) is the largest research and development centre for Mercedes-Benz Group AG outside of Germany. With over 27 years of innovation, MBRDI is contributing towards building the world’s most desirable cars, right here from India. Our mission - shape the future of sustainable mobility, one innovation at a time. MBRDI’s expertise includes developing new technologies like connected, autonomous and electric in the mobility world - driving digital acceleration, leading excellence in-car software and paving the way for sustainable mobility. MBRDI currently employs over 8500 professionals in the field of engineering, digitalisation, testing and simulation, and data science, with people at the heart of our culture. Our philosophy - When every individual shines in his or her own capabilities, we shine! We are committed to building an environment where everyone is enabled to bring their true self to work, each day. By fostering a diverse & inclusive work ecosystem, and enabling equal opportunities, we are building a culture that inspires innovation and sparks creativity and growth.

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